There were multiple controversial issues from different people on social media that haven’t stopped. Controversies were popular in the past like the “creatures living on the moon” or “who slept with John F. Kennedy?” They expanded since social media became popular in the 21st century.
Recently, YouTuber James Charles posted a video apologizing for betraying his ex-friend for competing with one of her biggest competitors in the hair vitamins industry. The video was created around the same time his subscriber count was dropping from 16 million to 14 million.
YouTuber Logan Paul posted a video last year laughing at a suicide victim’s body he found while going into Japan’s suicide forest. After receiving backlash, Paul apologized on Twitter and made a montage or documentary (we really don’t know what it was supposed to be) about his ignorance on suicide.
Which leaves us this question, are the influencers’ apologies after a situation ‘blows up’ genuine or is it an act to save face and to save the person’s pockets?
There are influencers who said or done inappropriate things in the past. It sometimes goes over most of their subscribers’ heads until it ‘blows up’ all over the internet. Then it becomes “I was ignorant,” “I’m still growing and learning,” “that’s just the way I talk,” “I didn’t know this would affect a lot of people,” and the tearful “I’m sorry.”
Even after all of the crying and the “forgive me” and “teach me,” one question still remains, if it wasn’t a stretch to apologize when the situation happened, then why apologize now?
Remember, in a capitalist society, money rules the world. If their actions didn’t bother them before, it was most likely because their pockets weren’t affected yet.
Social media networks made it to where people with growing accounts can earn money through picture posting, adds, videos, adding easy access to business information and showcase their content.
Jessy Taylor, Instagram model, openly stated that she would’ve had nothing without Instagram when her account got deleted. A few days after her meltdown, she made a video apologizing for her past racists comments. Taylor received her Instagram page but her YouTube videos were still receiving more dislikes than likes.
The lack of reality outside of social media affects a lot of people who are popular influencers. They [influencers] forget they still have a life to return to that’s not on social media.
Laura Lee posted an emotional apology video on her YouTube channel when her past racists tweets from 2012 resurfaced. Within the video, Lee tells her fans how she couldn’t look at herself in the mirror and “how it’s been so hard” for her.
Remember, this was after the tweets resurfaced in 2018, not back in 2012 when she first made the tweets.
So with all of these “heart warmed” apologies coming left and right from different YouTubers (trust me there are more who had the same sob story), my final question is who’s next?